Courses:

Principles of Marketing

Marketing Management

Andy Wei Hao
Assistant Professor of Marketing
Department of Management and Marketing
Phone:860-768-4809, Room310B
hao@hartford.edu

Education:
Ph.D.    Kent State University
M.B.A.  Kent State University
B.A.      Peking University

Research Interests and Working Papers:
International marketing, branding, e-marketing, and marketing strategy. Specifically, he is doing research in global brand extension, brand alliance, cross-cultural consumer behavior, online auction, and market orientation.

Selected Scholarship Books and Articles:
Rapp Adam, Niels Schillewaert, and Andy Wei Hao(2008), “The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team,” Journal of Marketing Theory and Practice, 16 (1), 7-25.

Bruning, Edward R., Annie Cui, and Andy Wei Hao, “Consumer Ethnocentrism and Evaluation of International Airlines,” Business Research Yearbook: Global Business Perspectives, Volume XIII, International Academy of Business Disciplines, 2006.

Recent Achievements and Honors:
Kent State University, Global Business Center Research Grant, 2007-2008.
Kent State University, GSS Research Grant, 2007-2008.

Professional Activities:
Member of American Marketing Association
Member of Academy of International Business

Back to Faculty