MBA 730, MKT 618, Services Marketing, QNT 130, MKT 668

He has taught at S.U.N.Y Albany (1970-72), R.P.I. (Hartford (2001-2004) and Troy (1969-70)), UConn (1974 - 2001) and the University of Hartford (1972-74 and 2004-present). He was the founding editor of the Journal of Business and Industrial Marketing (1986-1994) and is the Editor-in-Chief of Industrial Marketing Management (1994-present). Since 1968 he has been the principal of LaPlaca Associates, L.L.C. a management consulting and training company and has worked with many large, medium and small companies. He was the founding Director of CONN/STEP (Connecticut State Technology Extension Program) which assisted hundreds of small and medium manufacturers in Connecticut.

Education: LaPlaca received his B.S. (1968), M.S.(1969) and Ph.D. (1973) degrees form Rensselaer Polytechnic Institute, Troy, NY.

Research Interests:

His research involved business-to-business marketing relationships and industrial services. He is currently working on the following projects:

Influence and ranking of marketing journals. Analyzing 184 marketing journals (English) for the period 2002-2005 to look at the influence as based on citations for each journal. Also conducting a global evaluation of these 184 journals based on ranking by marketing academics and investigating correlates of the journal ratings. (Target journals: Journal of Marketing, Journal of the Academy of Marketing Sciences)

Impact of Services on Manufacturers. Through a series of case studies this project is exploring the impact of services on manufacturing companies. (Target journals: Journal of Business Marketing Management, Journal of Services Marketing, IMP Journal, Journal of Business-to-Business Marketing, Journal of Business Research.)

Selected Scholarship Books and Articles:

"Efficient Direct Marketing for High-Technology Products,"Chapter 12.11 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

"Marketing Planning for High-Technology Products and Services,"Chapter 12.16 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

"Assessing Marketing Capabilities,"Chapter 12.11 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

MARKSTAT: Statistical Analysis for Marketing Research, (STATWARE, Vernon, CT, 1985-89) (Manual and Software for collegiate marketing research classes. Currently the most widely used software package for this purpose.) A special version of MARKSTAT keyed to Tull and Hawkins' Marketing Research 4th Edition has been published by Macmillan Publishing Company.
"Efficient Direct Marketing for High-Technology Products,"Chapter 12.11 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

Recent Achievements and Honors: United States Patent, US Patent number 6,121,881 Protective Mask Communication Devices And Systems For Use In Hazardous Environments, issued September 19, 2000

Professional Activities:

Editorial Board Memberships

Industrial Marketing Management, Editor-in-Chief (1994-present), Associate Editor (1979-1988), Book Review Editor (1977-79)

Advances in Business Marketing & Purchasing Editorial Review Board (2005 - present)

Journal of Business and Industrial Marketing Editor-in-Chief (1985-1993) Founding Editor

Journal of Customer Behaviour, Editorial Review Board (2004-present)

Journal of Business-to-Business Marketing, Editorial Review Board (2004-present)

Association of Business Marketers, President (1984-1986)

American Marketing Association (Member since 1968) Industrial Marketing Council (1981-84), Nominee V.P. Industrial Marketing (1982), Member National Board of Directors (1979-81), Northeast Regional Vice President (1979-81), Director, Connecticut Chapter (1977-79), President, Connecticut Chapter (1976-77), Vice President, Connecticut Chapter (1975-76), Secretary, Connecticut Chapter (1974-75), Program Chairman, (1974-75), Speaker, Eastern Leadership Workshop (1977), Editor, Connecticut Marketer (1977-79), Editor, National AMA Conference Proceedings (1977), Editor, National AMA Conference Proceedings (1979)

Consultancies: General Electric, IBM, Penton Learning Systems, SNET (now SBC), Combustion Engineering, Hancor, Inc., Alpha Q, Inc., Whyco Chromium Corporation, Analysis & Technology, Inc., Raymond Engineering, Inc., Parker-Hannifin Corporation, Exxon Chemical Company, and many others

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