Managing Customer Experiences and Relationships

New Product Development

Services Marketing

Marketing Research

Industrial Marketing

He has taught at S.U.N.Y Albany (1970-72), R.P.I. (Hartford (2001-2004) and Troy (1969-70)), University of Connecticut (1974 - 2001) and the University of Hartford (1972-74 and 2004-present). He was the founding editor of the Journal of Business and Industrial Marketing (1986-1994) and is the Editor-in-Chief of Industrial Marketing Management (1994-present). Since 1968 he has been the principal of LaPlaca Associates, L.L.C. a management consulting and training company and has worked with many large, medium and small companies. He was the founding Director of CONN/STEP (Connecticut State Technology Extension Program) which assisted hundreds of small and medium manufacturers in Connecticut..

Education:
LaPlaca received his B.S. (1968), M.S.(1969) and Ph.D. (1973) degrees form Rensselaer Polytechnic Institute, Troy, NY.

Research Interests:
His research involves business-to-business marketing relationships and industrial services. He is currently working on the following projects:

- Impact of Services on Manufacturers.
- Drivers of high tech product development in Taiwan.
- Use of internet-based technologies to enhance management education.

Selected Scholarship Books and Articles:
“Korean economic growth and marketing practice progress: A role model for economic growth for developing countries” with Jinyong Lee and Farhad Rassekh, Industrial Marketing Management, Vol 37 No 7, 2008, pp 753-757

“Innovation and New Product Introductions in Emerging Markets: Strategic Recommendations for the Indian Market” with Arun Sharma and Gopalkrishnan Iyer, Industrial Marketing Management, Vol 35, No 3, 2006, pp 373-382.

“Marketing in the Emerging Era of Build-to-Order Manufacturing” with Arun Sharma, Industrial Marketing Management,  Vol 34, No 5, 2005, pp 476-486.

“A History of The Journal of Business and Industrial Marketing,” With Wesley Johnston, Journal of Business and Industrial Marketing, Vol 21, No 7, 2006, pp 408-413.

“Relative Presence of Business-to-Business Research in the Marketing Literature,” with Jerome Katrichis, Journal of Business-to-Business Marketing, Vol 16, No 1, 2009, pp 1–22.

"Efficient Direct Marketing for High-Technology Products,"Chapter 12.11 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

"Marketing Planning for High-Technology Products and Services,"Chapter 12.16 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

"Assessing Marketing Capabilities,"Chapter 12.11 in The Technology Management Handbook, edited by Richard C. Dorf (CRC Press, Boca Raton, Florida, 1999)

MARKSTAT: Statistical Analysis for Marketing Research, (STATWARE, Vernon, CT, 1985-89) (Manual and Software for collegiate marketing research classes.)

Global Seminars:
Since 2005 Dr. LaPlaca has taught courses and seminars at universities in: Australia, China, Denmark, England, France, Germany, Greece, Ireland, Italy, Russia, Sweden, Taiwan, The Netherlands, and New Zealand.

Recent Achievements and Honors:
United States Patent, US Patent number 6,121,881 Protective Mask Communication Devices And Systems For Use In Hazardous Environments, issued September 19, 2000

Professional Activities:
Editorial Board Memberships:

Industrial Marketing Management, Editor-in-Chief (1994-present), Associate Editor (1979-1988), Book Review Editor (1977-79)

Advances in Business Marketing & Purchasing Editorial Review Board (2005 - present)

Journal of Business and Industrial Marketing Editor-in-Chief (1985-1993) Founding Editor

Journal of Customer Behaviour, Editorial Review Board (2004-present)

Journal of Business-to-Business Marketing, Editorial Review Board (2004-present)

Association of Business Marketers, President (1984-1986)

American Marketing Association (Member since 1968) Industrial Marketing Council (1981-84), Nominee V.P. Industrial Marketing (1982), Member National Board of Directors (1979-81), Northeast Regional Vice President (1979-81), Director, Connecticut Chapter (1977-79), President, Connecticut Chapter (1976-77), Vice President, Connecticut Chapter (1975-76), Secretary, Connecticut Chapter (1974-75), Program Chairman, (1974-75), Speaker, Eastern Leadership Workshop (1977), Editor, Connecticut Marketer (1977-79), Editor, National AMA Conference Proceedings (1977), Editor, National AMA Conference Proceedings (1979)

Community Health Charities of New England, Chairman of the Board (2008-present), Director (2001- present)

National Multiple Sclerosis Society – Connecticut Chapter, Director (1996-2008)

Consultancies: General Electric, IBM, Penton Learning Systems, SNET (now SBC), Combustion Engineering, Hancor, Inc., Alpha Q, Inc., Whyco Chromium Corporation, Analysis & Technology, Inc., Raymond Engineering, Inc., Parker-Hannifin Corporation, Exxon Chemical Company, and many others

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