Dr. Peter Laplaca’s Class Crete
This past July ten Barney MBA students and 25 students from the Athens University of Economics and Business enjoyed an intensive week-long class at the Mediterranean Agronomy Institute’s campus in Chania, Crete.  The industrial marketing class (MKT 664) looked at how business-to-business companies develop and implement marketing strategies.  Student teams (mixed with AUEB and Barney full- and part-time students) worked on cases outside of class.  Students enjoyed the Greek cuisine, climate, restaurants, clubs and mutual company as they explored the local sights after classes.  Most students explored the sights on the island after the course was over. The course was offered in 2006 and will be offered again in 2008.  Contact Dr. LaPlaca for details (laplaca@hartford.edu).